Social Media Marketing for Amazon Business

Social Media Marketing for Amazon Business

Across all available fashion, electronics, automotive, and household products, e-commerce site Amazon is jampacked with rival listings of manufacturers and suppliers. Organic competition in the loaded platform is increasingly becoming a challenge, and inbound traffic is better made possible with the help of proper keyword optimization and Amazon Pay-Per-Click (PPC). Because of this, marketers are now slowly recognizing the strong power of social media due to its extensive digital reach and engagement capabilities. In order to develop awareness and boost revenue, many companies and entrepreneurs are tapping on the usage of social networking sites outside Amazon to gain exposure leverage.

If you don’t intend to run ads, these social media platforms are free and are therefore cost-effective resources that you may utilize and tie up with your Amazon marketing strategy. Tools such as Facebook, YouTube, and Twitter are informational and social platforms that host online global communities which might fit your target market and audience.

These digital communities serve to your advantage, because you may now build and promote your Amazon brand through personal and straight engagements with the audience online. You will be able to target and tap people that fit the profile and the lifestyle your Amazon product accommodates, making social media a direct source and channel of customers who are interested on your listing. In order to fully convert, it’s not enough that you merely connect. Having engagements is key, and this will be made possible through creating content that will attract promising clients and customers.

Now, you might be asking: “How do I create engaging content, and what kind of content do I need to work on?” The answer will actually depend on the social network that you intend to use.



If you’re looking into generating video content, then YouTube might be one of the best tools to explore.

Vlogs, product reviews, how to’s, and unboxing reels are only some of the most widely-created types. Educational and informative in nature, these types commonly gain views and garner patronage. Just make sure to add the link of your Amazon landing page at the end of every video or description to redirect your viewers for a product purchase.



What’s in for today is dictated by what’s hot on the trends. Take advantage of the prominence of hashtag in building your community for your Amazon product. Short, compelling copy and eye-catching visuals are a must, together with a consistently related hashtag that everybody has a chance of seeing.



If the two platforms mentioned above do not seem to work for your business, then ditching it is acceptable. However, not being on Facebook is an absolute business killer.

Last 2018, online statistics portal Statista reported that the Zuckerberg-headed network has 2.27 billion monthly active users – clearly an amount more than enough for you to have reasons to explore and scout the platform. Writing credible and persuasive posts, in tandem with landing links are the usual routines, but you can also venture out into getting creative with videos and 3D posts if applicable.



All in all, there are many platforms outside of Amazon that may help propel and drive inbound traffic to your listings. In establishing client relationships through online presence, it is highly suggested that the content you publish are cohesively integrated and interrelated with one another. This gives your products a singular identity, whilst helping retain product recall for your online following.

photo credit: socialmediaweek

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