Author: lulumedia

Social Media Marketing for Amazon Business

Social Media Marketing for Amazon Business

Across all available fashion, electronics, automotive, and household products, e-commerce site Amazon is jampacked with rival listings of manufacturers and suppliers. Organic competition in the loaded platform is increasingly becoming a challenge, and inbound traffic is better made possible with the help of proper keyword optimization and Amazon Pay-Per-Click (PPC). Because of this, marketers are now slowly recognizing the strong power of social media due to its extensive digital reach and engagement capabilities. In order to develop awareness and boost revenue, many companies and entrepreneurs are tapping on the usage of social networking sites outside Amazon to gain exposure leverage.

If you don’t intend to run ads, these social media platforms are free and are therefore cost-effective resources that you may utilize and tie up with your Amazon marketing strategy. Tools such as Facebook, YouTube, and Twitter are informational and social platforms that host online global communities which might fit your target market and audience.

These digital communities serve to your advantage, because you may now build and promote your Amazon brand through personal and straight engagements with the audience online. You will be able to target and tap people that fit the profile and the lifestyle your Amazon product accommodates, making social media a direct source and channel of customers who are interested on your listing. In order to fully convert, it’s not enough that you merely connect. Having engagements is key, and this will be made possible through creating content that will attract promising clients and customers.

Now, you might be asking: “How do I create engaging content, and what kind of content do I need to work on?” The answer will actually depend on the social network that you intend to use.

 

YouTube

If you’re looking into generating video content, then YouTube might be one of the best tools to explore.

Vlogs, product reviews, how to’s, and unboxing reels are only some of the most widely-created types. Educational and informative in nature, these types commonly gain views and garner patronage. Just make sure to add the link of your Amazon landing page at the end of every video or description to redirect your viewers for a product purchase.

 

Twitter

What’s in for today is dictated by what’s hot on the trends. Take advantage of the prominence of hashtag in building your community for your Amazon product. Short, compelling copy and eye-catching visuals are a must, together with a consistently related hashtag that everybody has a chance of seeing.

 

Facebook

If the two platforms mentioned above do not seem to work for your business, then ditching it is acceptable. However, not being on Facebook is an absolute business killer.

Last 2018, online statistics portal Statista reported that the Zuckerberg-headed network has 2.27 billion monthly active users – clearly an amount more than enough for you to have reasons to explore and scout the platform. Writing credible and persuasive posts, in tandem with landing links are the usual routines, but you can also venture out into getting creative with videos and 3D posts if applicable.

 

Conclusion

All in all, there are many platforms outside of Amazon that may help propel and drive inbound traffic to your listings. In establishing client relationships through online presence, it is highly suggested that the content you publish are cohesively integrated and interrelated with one another. This gives your products a singular identity, whilst helping retain product recall for your online following.

photo credit: socialmediaweek
Branding Is Dead

Branding Is Dead

If you are an Amazon seller, you know it boils down to customer experience and how they share their experience via reviews.  This means an even playing field for small brand owners competing against big household brands in the Amazon platform.  One example is, Famous Household Brand A sells a well known product for $50.  It’s parent company has more than 50 years in existence and that they are really well known to consumers, has huge number of 5 star reviews on Amazon and has been selling for the longest time.  Another not-so-famous-brand company offers the almost exact product with a huge number verified 5 star reviews on Amazon but it costs only $35.  More than likely, to some consumers, the $35 product is a better option.  Why? Because it has a low price, same amount and level of reviews in Amazon… it is a no brainer.

Branding is Dead

At least for Amazon, it is.  People don’t search for famous brands anymore in the Amazon platform.  What they look for is a reliable product with great review and excellent customer service.  If you obtain these, then you are one step closer to your goals for your product.

The Future: Brand Building, Position and Market Shares

Is it possible for your brand to be well known someday? In the Amazon platform, it may not matter anymore, but outside its huge economy, your product brand outreach is still a vital part of your company’s success.  This is where your company should focus outside Amazon.  There are many traffic sources where you can find different kinds of demographic.  One example and the most extensive traffic sources is Facebook.  It is reported that Facebook has 1.8 billion monthly active users worldwide according to this study, making it the most popular social network worldwide.  Now if you want your brand to be exposed online, these types of online traffic sources should be on your list.

Too Much on your Plate?

If you still think that brand outreach to these types of traffic is vital to your success, it should be on your list.  It is definitely not a walk in the park, that is why Lulu Media is here to assist you on your online brand presence. Connect to us in Facebook and let us do the legwork for you and your company so you can focus on other vital aspects of your business.

Virtual Assistants for Wholesale Sourcing

Virtual Assistants for Wholesale Sourcing

One of the pains of the wholesale business is product sourcing.  I have encountered many clients asking for help with regard to sourcing products online.  As a business owner, these small repetitive tasks should be delegated to an assistant.  Even if you have a few hours a day to source it yourself, the wholesale business model is always a numbers game. You are not making enough attempts if you are just sending ten emails per day.  It is a must to send at least one hundred emails a week.  I am not kidding.  It has been shared by some business owners that they have 1-3% success in having an account with brand owners/manufacturers.

Scale

What you need is to scale and in order to be efficient, you need virtual assistants for wholesale sourcing.  This is a must if you want to be ahead of the game.  Scaling your effective method in sourcing is the key for more accounts.  Will you getting all those accounts, no.  Will you be having profitable products with all those accounts, no… but it will surely increase the probability of having quality accounts with actual profitable line of products.

Its not 1999 anymore

You completed the course of The Wholesale Formula, and a result of knowing the methods presented, you are now ready to apply it.  I can tell you right now, you can do it yourself or your can hire someone who can help you accomplish this mundane task.  It is not anymore 1999 wherein there are few competition and easy to have everything.

Virtual Assistants for Wholesale

In conclusion,  if you are decided to shell out a few more bucks for virtual assistants to help you reach your goals, you may need to consider an virtual assistant to help you with your business.  I will be posting series of blog posts regarding this subject matter for you to focus on what is really needed to be taken care of by you and not be stuck with JUST product sourcing.